Cannes
Reworked

Designed for leaders responsible for what comes next

• 

  Jill Cress

  Chief Marketing Officer

  Babylist

  Jill Cress is Chief Marketing Officer at Babylist, where she leads brand, performance, content, and experiential marketing as the company enters its next phase of growth. She joined Babylist in 2026 as its first CMO, reporting to founder and CEO Natalie Gordon. Before Babylist, Jill served as Chief Marketing and Experience Officer at H&R Block and held senior marketing leadership roles at PayPal, National Geographic, and Mastercard. Her career has focused on building trusted, emotionally resonant brands while driving measurable business transformation. At Babylist, she brings deep experience in modern brand-building, digital engagement, and life-stage marketing to one of the most important platforms for expecting and new parents.

• 

  Mark D'Arcy

  Corporate Vice President

  Microsoft AI

  Mark D'Arcy is Corporate Vice President at Microsoft AI, where he leads creative vision and brand storytelling for the company's consumer AI products. Previously, he served as VP and Chief Creative Officer at Facebook (Meta) for over a decade, building the Creative Shop into one of the most influential creative organizations in tech. Before that, he was President of Time Warner's Global Media Group. A celebrated industry voice on the intersection of creativity, technology, and culture, Mark has shaped how brands tell stories in the digital and now AI era.

• 

  Tammy Henault

  Chief Marketing Officer

  National Basketball Association (Former)

  Tammy Henault is the former Chief Marketing Officer of the NBA, where she led global marketing strategy for the league and its affiliated properties — the WNBA, NBA G League, NBA 2K League, and Basketball Africa League — overseeing brand, content, partnerships, and fan engagement across more than 200 countries. Before the NBA, she served as SVP of Marketing at Paramount+, where she led brand transformation and direct-to-consumer growth. A recognized force in sports and entertainment marketing, she is celebrated for building culturally relevant campaigns that scale globally.

• 

  Michael Lacorazza

  EVP & Chief Marketing Officer

  U.S. Bank

  Michael Lacorazza is EVP and Chief Marketing Officer of U.S. Bank, where he leads marketing, enterprise analytics, and customer experience. Before U.S. Bank, he served as CEO of Frontpoint Security Solutions and, prior to that, as EVP and Chief Marketing Officer at Wells Fargo. Earlier in his career, he held senior roles at TD Ameritrade, Digitas, Marriott International, and Lexus. With more than two decades shaping how some of the most trusted brands in America connect with customers, Michael brings a rare combination of brand stewardship, analytical rigor, and operational scale to the marketing function.

• 

  Kimberly Storin

  Chief Marketing Officer

  Zoom

  Kimberly Storin is the Chief Marketing Officer at Zoom, where she leads global marketing and communications overseeing brand, product marketing, enterprise marketing, and regional marketing teams. Previously, she served as Chief Marketing and Communications Officer at Zayo, where she built the company's first-ever marketing function and elevated its brand reputation. Kim has held marketing leadership roles at companies ranging from SaaS startups to Fortune 50 firms, and was an M&A consultant at Deloitte earlier in her career. She is known for transforming brands and driving sustainable growth.

• 

  Marisa Thalberg

  EVP, Chief Customer & Marketing Officer

  Catalyst Brands

  Marisa Thalberg is EVP and Chief Customer & Marketing Officer at Catalyst Brands, the parent company of Brooks Brothers, Lucky Brand, Nautica, Eddie Bauer, JCPenney, and other iconic American retail brands. Previously, she served as CMO at Lowe's and Global Chief Brand Officer at Taco Bell, where she led the brand to record cultural relevance. A two-time Forbes Most Influential CMO honoree, she was inducted into the inaugural Forbes CMO Hall of Fame and is widely recognized for her work championing creativity, women in leadership, and modern brand building.

• 

  Jay Altschuler

  SVP, Global Media & Agency Relations

  Mastercard

  Jay Altschuler is Senior Vice President of Global Media and Agency Relations at Mastercard, where he oversees the brand's paid media investments worldwide and governs its agency-of-record relationships. A veteran marketing executive with more than 25 years of experience, he has led digital transformation and media innovation at global scale. Previously, Jay led the global media and partnerships division at Samsung, the global media innovation group at Unilever, and most recently served as Vice President of Media Transformation at Petco. He is a frequent speaker at industry forums including the ANA, CES, and Advertising Week, and is widely recognized for his work driving data, technology, and in-housing transformation across the world's largest brands.

• 

  Linda Boff

  CEO, Said Differently

  President, Forbes CMO Network

  Linda Boff is CEO of Said Differently and President of the Forbes CMO Network, a community of the world's most influential marketing leaders. Previously, she spent two decades at GE, including more than seven years as Chief Marketing Officer, where she led the company's iconic brand transformation and championed work that redefined modern B2B marketing. Recognized as one of the most influential marketing executives of her generation, Linda has been named to Forbes' Most Influential CMOs, the Adweek 50, and Ad Age's Women to Watch. She serves on the boards of Pinterest and the Ad Council, and is a passionate advocate for creativity, technology, and the future of media.

• 

  Nick Tran

  President & CMO

  Cîroc and Lobos 1707

  Nick Tran is President and Chief Marketing Officer at First Round Collective, the joint venture between Diageo and Main Street Advisors scaling Cîroc and Lobos 1707. Previously, he served as Global Head of Marketing at TikTok, where he built the platform's brand into a global cultural force, and as CMO at Farfetch. His earlier work includes creating the viral 'World Record Egg' and 'Hulu Has Live Sports' campaigns at Hulu, and leadership roles at Samsung and Taco Bell. A 2024 Forbes Most Influential CMO and Henry Crown Fellow, Nick is widely recognized for transforming brands into cultural movements.

• 

  Aaron Fetters

  CEO & Managing Partner

  Transparent Partners

  Aaron Fetters is the CEO and Managing Partner of Transparent Partners, a leading marketing technology, data, and people consultancy. Over a 20+ year career he has delivered value for the world's largest brands — starting on the front line of the digital revolution at Procter & Gamble, then serving as Director of the Insights and Analytics Solutions Center at Kellogg Company, and later as EVP of Advertisers and Agencies at comScore, where he grew $100M+ in advertiser and agency revenue. He has been a founding member of two venture-backed ad-tech companies and is a frequent speaker with the ARF, ANA, I-COM, iMedia, and CIMM. Aaron formerly served as Co-Chair of the ANA Measurement Committee and has been recognized with the ARF Great Minds Game Changer Leadership Award and named to Brand Innovators' 40 Under 40 and the iMedia 25 Marketing Leaders and Innovators.

• 

  Jon Suarez-Davis

  Chief Strategy Officer

  Transparent Partners

  Jon Suarez-Davis, widely known in the industry as “jsd,” is a veteran marketing, media, data, and technology executive with more than two decades of experience leading transformation across major brands, platforms, and growth-stage companies. He is currently Chief Strategy Officer at Transparent Partners, where he focuses on helping organizations modernize marketing strategy, data, technology, and AI-enabled growth. Previously, he served as Chief Commercial Officer at super{set}, the startup studio behind a portfolio of data and AI companies, and held senior leadership roles at Salesforce, including Chief Strategy Officer of Salesforce Marketing Cloud and SVP of Marketing Strategy & Innovation. Earlier in his career, Jon was Chief Marketing & Strategy Officer at Krux, which was acquired by Salesforce, and spent six years at Kellogg Company, where he served as Vice President of Global Media & Digital Strategy. A frequent industry speaker, advisor, and recognized thought leader, he is known for his work at the intersection of brand, media, data, customer engagement, and AI.

• 

  Amit Shah

  Co-Founder, AI Trailblazers

  Founder & CEO, Instalily.ai

  Amit Shah is the Founder and CEO of Instalily.ai, an agentic AI platform transforming enterprise commerce and operations for Fortune 500 companies. Previously, he served as President of 1-800-Flowers.com, where he led the company's digital, mobile, and AI transformation. A pioneer of conversational commerce, Amit serves on the boards of Groupon and Blue Apron and has been named CMO of the Year by both Brand Innovators and the CMO Club. He is a frequent speaker on AI, commerce, and the future of consumer engagement.

• 

  Shiv Singh

  Co-Founder, AI Trailblazers

  CEO, Savvy Matters

  Shiv Singh is the Co-Founder of AI Trailblazers and CEO of Savvy Matters, a consultancy helping global brands navigate AI-native marketing transformation. He previously served as CMO at LendingTree and held senior leadership roles at Visa, Expedia, and PepsiCo. Shiv is the author of “Marketing with AI for Dummies” and “Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era.” A frequent keynote speaker and Fortune 500 advisor, he is widely regarded as one of the most influential voices on the future of marketing and AI.

• 12:30 – 1:15 PMArrival & Lunch+

  Check-in, informal welcome, and lunch. A chance to meet fellow CMOs, founders, and creative leaders before the working session begins.
• 1:15 – 1:20Opening: Reworking Work Across Creativity & Workflow+

  Setting the stakes. Cannes celebrates creative excellence — but AI is rewriting not only what gets made, but how marketing work gets imagined, briefed, produced, measured, approved, and governed. A short framing of the afternoon ahead and the conversations that will define it.
• 1:20 – 2:10Human Taste & Machine Speed Reworked+

  A panel of marketing and creative veterans — with decades of experience building some of the most recognizable brands in the world — on how AI is reshaping creative development from strategy and ideation to production, personalization, and scale. An unguarded conversation about where human taste still wins, where machine speed compounds, and what the next era of brand-building actually looks like in practice.
• 2:10 – 2:20Mid-Year Marketing with AI Trends Update+

  A sharp mid-year read on the 2026 trends shaping marketing leadership: AI adoption curves, the evolving creative operating model, the new shape of agency relationships, and the CMO agenda. What is holding up, what has already shifted, and what to expect through the back half of the year.
• 2:20 – 2:30Short Break+

  A quick reset before the roundtable. Coffee, conversation, and a chance to compare notes.
• 2:30 – 3:10Roundtable: The New Creative Operating System+

  Different voices from across the marketing ecosystem — brand-side CMOs, agency leaders, platform executives, and creative principals — on how AI should change marketing and what to expect next. From briefs and workflows to production, measurement, and the operating models that bind them together, creativity is becoming less linear and more adaptive. This is the candid working session where the new system gets sketched out loud.
• 3:10 – 3:20What's Coming with Agentic AI+

  A pointed look at what is actually happening inside America's largest enterprises as they roll out agentic AI at scale. Hard-won lessons from real deployments, where the momentum is heading next, and what changes for marketing leaders as the technology — and the organizations using it — mature.
• 3:20 – 4:10Workflows Reworked in the Enterprise+

  A panel with leaders at the forefront of reinventing how marketing work actually gets done. The workflow dimension — the systems, teams, processes, platforms, and partnerships behind modern marketing — and what it takes to redesign them for an AI-native operating model without breaking the brand in the process.
• 4:10 – 4:30Closing: What Trailblazers Do Next+

  Capture the practical takeaways, thank partners, and preview what is next for AI Trailblazers — upcoming summits, original research, and the community and tools being built for the leaders redefining the marketing OS.

Agenda subject to change.