Announcement
Cannes
Reworked
Reworking Work:
Creativity, Workflow,
& the AI-Enabled
Marketing Model
An exclusive Cannes summit for marketing and creative leaders on how AI is reshaping creativity, agencies, workflows, and the future of marketing.
An AI Trailblazers Summit
AI is no longer changing the edges of marketing. It is changing the operating system of the function.
An exclusive Cannes summit for marketing and creative leaders exploring how AI is reshaping creativity, agencies, workflows, and the future of the industry.
Join AI Trailblazers for a curated executive conversation on the next phase of AI in marketing — bringing together original research, strategic insight, and real-world lessons from the leaders redesigning creativity, workflows, agencies, and operating models from the inside out.
These sessions are designed for open, thoughtful discussion, not commercial pitches, sales conversations, or vendor presentations.
Featured Speakers
The voices shaping the conversation.
Select any speaker to learn more about them.
Agenda
A working session, by design.
The afternoon moves from creative judgment to operating model redesign to enterprise-scale workflow change.
12:30 – 1:00 PMArrival & Lunch+
Check-in, informal welcome, and lunch. A chance to meet fellow CMOs, founders, and creative leaders before the working session begins.
1:00 – 1:05Opening: Reworking Work Across Creativity & Workflow+
Setting the stakes. Cannes celebrates creative excellence — but AI is rewriting not only what gets made, but how marketing work gets imagined, briefed, produced, measured, approved, and governed. A short framing of the afternoon ahead and the conversations that will define it.
Speakers
- Amit Shah — Co-Founder, AI Trailblazers
- Shiv Singh — Co-Founder, AI Trailblazers
1:05 – 1:55Human Taste & Machine Speed Reworked+
A panel of marketing and creative veterans — with decades of experience building some of the most recognizable brands in the world — on how AI is reshaping creative development from strategy and ideation to production, personalization, and scale. An unguarded conversation about where human taste still wins, where machine speed compounds, and what the next era of brand-building actually looks like in practice.
Speakers
- Marisa Thalberg — EVP, Chief Customer & Marketing Officer, Catalyst Brands
- Mark D'Arcy — Corporate Vice President, Microsoft AI
- Miha Mikek — Founder & CEO, Celtra
- Nick Tran — President & CMO, First Round (Diageo)
- Tammy Henault — Advisor & Angel Investor, Formerly NBA (Moderator)
1:55 – 2:15Fireside Chat: The Future of Work in the AI Era+
A candid conversation on how AI is reshaping work, leadership, talent, and the role of the modern CMO. From new skills and organizational models to how professionals build influence, trust, and opportunity, this session will explore what leaders need to understand as AI moves from tool to teammate, and work itself gets redefined.
Speakers
- Greg Welch — Marketing & Consumer Practices, Spencer Stuart
- Jessica Jensen — Chief Marketing Officer, LinkedIn
- Shiv Singh — Co-Founder, AI Trailblazers (Moderator)
2:15 – 2:55Roundtable: The New Creative Operating System+
Different voices from across the marketing ecosystem — brand-side CMOs, agency leaders, platform executives, and creative principals — on how AI should change marketing and what to expect next. From briefs and workflows to production, measurement, and the operating models that bind them together, creativity is becoming less linear and more adaptive. This is the candid working session where the new system gets sketched out loud.
Speakers
- Jay Altschuler — SVP, Global Media & Agency Relations, Mastercard
- Jill Cress — Chief Marketing Officer, Babylist
- Joe Marchese — General & Build Partner, Human Ventures
- Jon Suarez-Davis — Chief Strategy Officer, Transparent Partners
- Linda Boff — CEO, Said Differently; President, Forbes CMO Network
- Shiv Singh — Co-Founder, AI Trailblazers (Moderator)
2:55 – 3:05Short Break+
A quick reset before the roundtable. Coffee, conversation, and a chance to compare notes.
3:05 – 3:15Mid-Year Marketing with AI Trends Update+
A sharp mid-year read on the 2026 trends shaping marketing leadership: AI adoption curves, the evolving creative operating model, the new shape of agency relationships, and the CMO agenda. What is holding up, what has already shifted, and what to expect through the back half of the year.
Speakers
- Shiv Singh — Co-Founder, AI Trailblazers
3:15 – 4:05Workflows Reworked in the Enterprise+
A panel with leaders at the forefront of reinventing how marketing work actually gets done. The workflow dimension — the systems, teams, processes, platforms, and partnerships behind modern marketing — and what it takes to redesign them for an AI-native operating model without breaking the brand in the process.
Speakers
- Aaron Fetters — CEO & Managing Partner, Transparent Partners
- Jennifer Stilley Warren — VP, Global Brand Marketing & Creative, Indeed
- Michael Lacorazza — EVP & Chief Marketing Officer, U.S. Bank
- Granville Valentine — Managing Director, Go-To-Market, Google
- Amit Shah — Co-Founder, AI Trailblazers (Moderator)
4:05 – 4:15What's Coming with Agentic AI+
A pointed look at what is actually happening inside America's largest enterprises as they roll out agentic AI at scale. Hard-won lessons from real deployments, where the momentum is heading next, and what changes for marketing leaders as the technology — and the organizations using it — mature.
Speakers
- Amit Shah — Co-Founder, AI Trailblazers
4:15 – 4:30Closing: What Trailblazers Do Next+
Capture the practical takeaways, thank partners, and preview what is next for AI Trailblazers — upcoming summits, original research, and the community and tools being built for the leaders redefining the marketing OS.
Speakers
- Amit Shah — Co-Founder, AI Trailblazers
- Shiv Singh — Co-Founder, AI Trailblazers
Agenda subject to change.
Who Should Attend
Designed for leaders responsible for what comes next
This summit is for marketing leaders, creative leaders, AI transformation leaders, and founders working through questions like:
- How should AI change the creative operating model?
- Where should human taste, judgment, and brand stewardship stay central?
- What workflows need rebuilding, not just automating?
- How should agencies, platforms, and internal teams collaborate?
- What should leaders do now, not in two years to drive business outcomes?
- How should platforms be harnessed to drive the marketing funnel?
By Invitation Only
Request an Invitation.
Seats are limited. Tell us a bit about yourself and we'll be in touch.
Special Thanks


We're grateful to Transparent Partners and Celtra for their partnership in bringing the Cannes Reworked Summit to life.